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5 Responses to “Principles of Marketing: AND Companion Website with Gradetracker Student Access Card: Principles of Marketing with Companion Website Withgradetracker … Card:Brassington Principles of Marketing”

1. Ms. E. J. Martin Says:
   February 5th, 2010 at 1:19 am

   good quality, not dog-eared compared to most second hand books. I would definitely buy from this seller again.
   Rating: 5 / 5

2. Wen Tian Says:
   February 5th, 2010 at 3:57 am

   i bought a second hand book, it is good, like a new one. I received it within 3 days, very quickly.
   Rating: 5 / 5

3. Anonymous Says:
   February 5th, 2010 at 4:34 am

   If there was one thing I could have been born with, waving aimlessly in mid-air as I spilled from my mothers womb, it would have been Principles of Marketing, by Brassington and Pettitt. These Marketing genius’ have done it again, creating a sound basis of knowledge and wrapping it all up in one tasty little text book. The sexy pink front cover did it alone for me, but as I leafed through this Marketing compendium I began to cry, then laughed as i realised I am privileged to be holding such a monumental marketing tome such as this. Never in the history of mankind has there been such a book which put theory to case study, and case studies to questions, and questions to which only you can dream of the answers. If I was to be born again, I would be Principles of Marketing, by Brassington and Pettitt!
   Rating: 5 / 5

4. Anonymous Says:
   February 5th, 2010 at 6:14 am

   As a final-year part-time MBA student I have quite a bit of reading to do, much of which is fairly monotonous! Brassington and Pettitt, however, makes for a really interesting and informative read.

   Their examples of marketing practice in the real world are both highly applicable and enjoyable to read. Topics are covered concisely and in adequate depth. Theories are clearly explained and generally include superb illustrations. In the past few weeks I have read 5 fairly weighty marketing texts and this one certainly stands out from the others.
   Rating: 5 / 5

5. Anonymous Says:
   February 5th, 2010 at 6:43 am

   Principles of Marketing is a very comprehensive book addressing the modern marketing environment and the needs of those involved in it. Not only will students studying marketing benefit from this book but also those currently involved in marketing activities.

   The book covers all the main concepts of marketing in great detail and the reader will find case studies to back up the area they have just read about. This helps to bring the text alive and add to the learning process.

   The use of tables, figures, full-colour photographs all add to what is a very enjoyable book to learn from.
   Rating: 4 / 5

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