Comments on: International Marketing

By: Anonymous

Anonymous — Thu, 28 Jan 2010 13:35:59 +0000

This is a comprehensive college text on the subject of international marketing. It is excellent in that it covers all relevant subject areas in some depth. The text also offers guidelines for student development of a “country notebook” international marketing project. There are also quite a few provocative and relevant cases. The only negatives are that the writing is a bit over the heads of most undergraduates, and the country notebook lends itself toward development of a multidomestic plan rather than a global plan. I use the text to teach international marketing. I have found no other book on the subject that offers an acceptable combination of project, cases, and material to be learned in a single source.
Rating: 4 / 5

By: Anonymous

Anonymous — Thu, 28 Jan 2010 11:19:12 +0000

Newer editions don’t seem to have capture current trends and perspectives well.
Rating: 3 / 5

By: Caribbean Butterly

Caribbean Butterly — Thu, 28 Jan 2010 09:29:28 +0000

Arrived on time and in really good condition.The book is really an assest in studying international marketing
Rating: 4 / 5

By: Ms. Marisol A. Olea Meneses

Ms. Marisol A. Olea Meneses — Thu, 28 Jan 2010 07:07:17 +0000

International Marketing, I am in complete disagreement with this system and the alleged seller of Amazon, by purchasing a book that I needed an urgent and even non receipt, I sent e-mail to the seller (sgrimley2) for 3 opportunities and I have no answer. You deducted the money from my bank the day May 28, today is June 26 and still have no reply nor my book. I want to know what happens ……
Rating: 1 / 5