Guerrilla Marketing
Guerrilla Marketing
Tags: Guerrilla, marketing
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on Saturday, December 19th, 2009 at 1:37 pm and is filed under Small Business.
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December 19th, 2009 at 2:26 pm
This book has a very American feel to it, yet the principles the author lays out are explained well and book acts as an easy to use reference. I have had successful ventures and for the last two I have been using this book as a reference. When ever a business plan is being written I use this book. Cannot recommend it highly enough!
Rating: 5 / 5
December 19th, 2009 at 2:57 pm
I read this book a few years ago and re-read it more recently to give me some ideas for helping some SME businesss that we work with. Although I have been a marketeer for a number of years, I still found some useful marketing ideas in this book and recommend it to my clients. I must admit that some of the suggestions may be a little strong for UK or european tastes, but all the same you find great low cost marketing ideas each time you dip into this book
Rating: 4 / 5
December 19th, 2009 at 5:06 pm
A truely excellent book. As a SME owner myself, Jay provides lots of ideas about how to effectuively market your business. We are now implementing many of these ideas…even considering radio advertising because we thought it too expensive. Jay makes you think again! Clearly written with simple lists of things to go and make your marketing happen. The BIBLE!
Rating: 5 / 5
December 19th, 2009 at 6:00 pm
I have bought a lot of business and marketing books and whilst some leave a lot to the imagination and motivation, this book hits the nail on the head every single time.
The book goes through everything clearly and explains in simple words why guerrilla marketing is the way forward especially for those businesses on a small budget.
I have only read a small part in this book however keep ‘dipping’ into Jays wealth of knowledge. I had thought about looking at gift vouchers for my business and how will go ahead with them as Jays book explains why vouchers are important to those in retail.
There is an in-depth list of skills and qualities we have but we often do not credit ourselves for. This list alone encouraged me to think about what I can do personally to make my business a huge success.
The can do attitude of Jay is motivational-a must have book for those who do not have the multi million pound budget to spend on marketing.
Rating: 5 / 5