Dramatic Shift in Marketing Reality (Scholz & Friends)
Companies, marketers and advertising agencies are facing a dramatic shift in marketing realitiy – and are increasingly failing to connect with consumers. The big challenge in times of exchangeable products, the rise of social media and mature and rather brand sceptic consumers: To find new ways how to get people engaged again in products, advertising and in brands. Don´t you have something interesting to say? Mailto:engage@sf.com
Tags: Advertising Agencies, Amp, Consumers, Dramatic, Dramatic Shift, Friends, Marketers, marketing, Marketing Companies, New Ways, People, Reality, Reality Companies, Scholz, Scholz Friends, Shift
December 17th, 2009 at 11:15 am
Love this soundtrack! Nice work.
December 17th, 2009 at 11:17 am
Tja, das Leben ist halt keine Werbeagentur, ätsch.
December 17th, 2009 at 11:36 am
Hola !
Ayer tuvimos la oportunidad de ver este video en nuestra clase de Marting en la Universidad (Estudio Publicidad) y nos pareció increíble, muy didáctico y explicativo.
Felicitaciones
Saludos desde Chile.
December 17th, 2009 at 11:41 am
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December 17th, 2009 at 12:13 pm
What a great video!
It explains in a short term of time and in an easy way everytihng i am studying in boston.
Thank you so much! You inspired me!
I even got a little horny! (maybe a lot)
(oh my god, fuck me)
D. Rebron.
December 17th, 2009 at 1:01 pm
Nice one! And we do have very interesting things to say: Sustainability, Credibility and Wow Effect Brands will get customer attention and love never the less!
I think the customer 2.0 of today wants exactly this, no balony, foolin’ or mass-ads!
December 17th, 2009 at 1:53 pm
great stuff, thanks for sharing
December 17th, 2009 at 2:25 pm
great demonstration of marketing history! I think that the next new way to sell a product is to get onto the customers’ side and stand against the so called “bombarding ads” it would provide them with both the trust and love they felt for brand “x”
December 17th, 2009 at 2:27 pm
hehehe
excellent visual representation of the state of play
December 17th, 2009 at 2:47 pm
Great video!
December 17th, 2009 at 3:36 pm
Hola desde Alemania y ¡gracias por tu interés!
Los programas utilizados para la animación fueron: “Cinema 4d” y “after effects”
¡Saludos de S&F!
December 17th, 2009 at 4:01 pm
The rats are jumping ship.
CHEMRISK – a research company hired by the Corn Refiners Association has recently taken down it’s YouTube channel.
The removal was in response to negative public perception resulting from the discovery of dangerous levels of MERCURY in HIGH-FRUCTOSE CORN SYRUP. Apparently it has become a liability to defend the sweetener.
See one of the last remaining ChemRisk videos at CornRefinersAssoc on YouTube.
December 17th, 2009 at 4:52 pm
Great! Channel and I look forward more informative videos. Keep It up!
December 17th, 2009 at 5:24 pm
A great video…Thanksssss
December 17th, 2009 at 5:42 pm
This is the reality of today’s marketing. most people don’t understand this.
December 17th, 2009 at 6:11 pm
Me gustaria saber que Programa utilizaste para hacer ese tipo de animacion, la verdad que me gusto me parecio muy buena, mandame el nombre del programa o como lo hisiste espero que Respondas…..
December 17th, 2009 at 6:53 pm
This explains everything to the offline business person on the reality of getting in front of consumers.
December 17th, 2009 at 7:27 pm
The Bible says that in the Last Days there will be those who will deny the coming of Jesus Christ and at the same time they will deny Creation and the Flood as recorded in the Bible. With such denials prevalent today, do you think we are living in the Last Days?
December 17th, 2009 at 7:51 pm
You hit the mark!
December 17th, 2009 at 8:41 pm
5+++++!
December 17th, 2009 at 9:30 pm
excellent video!
December 17th, 2009 at 9:58 pm
very good
December 17th, 2009 at 10:03 pm
I really liked your video and your channel. If you really want to get your business exposed, I have a program that does exactly that. This program has boosted my business to the top of the internet. This is not a mlm, pyramid scheme or how to make money on ebay. Please check out my channel and videos. Thanks again can’t wait to hear from ya.
December 17th, 2009 at 10:14 pm
Great video on how marketing and consumers have changed!
December 17th, 2009 at 11:09 pm
hilarious!
))