Dramatic Shift in Marketing Reality (Scholz & Friends)


Companies, marketers and advertising agencies are facing a dramatic shift in marketing realitiy – and are increasingly failing to connect with consumers. The big challenge in times of exchangeable products, the rise of social media and mature and rather brand sceptic consumers: To find new ways how to get people engaged again in products, advertising and in brands. Don´t you have something interesting to say? Mailto:engage@sf.com

Share and Enjoy:
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks

Tags: , , , , , , , , , , , , , , ,

25 Responses to “Dramatic Shift in Marketing Reality (Scholz & Friends)”

  1. DesignKompany Says:

    Love this soundtrack! Nice work.

  2. lookat2006 Says:

    Tja, das Leben ist halt keine Werbeagentur, ätsch. :-)

  3. Cristiandown Says:

    Hola !
    Ayer tuvimos la oportunidad de ver este video en nuestra clase de Marting en la Universidad (Estudio Publicidad) y nos pareció increíble, muy didáctico y explicativo.
    Felicitaciones
    Saludos desde Chile.

  4. MrBuckdollar Says:

    Cool , Check out my profile For Free IM coaching Now ! Please subscribe too :)

  5. maxine3996 Says:

    What a great video!
    It explains in a short term of time and in an easy way everytihng i am studying in boston.
    Thank you so much! You inspired me!
    I even got a little horny! (maybe a lot)

    (oh my god, fuck me)

    D. Rebron.

  6. thaJorma1980 Says:

    Nice one! And we do have very interesting things to say: Sustainability, Credibility and Wow Effect Brands will get customer attention and love never the less!

    I think the customer 2.0 of today wants exactly this, no balony, foolin’ or mass-ads!

  7. nachex Says:

    great stuff, thanks for sharing

  8. baticubukcu Says:

    great demonstration of marketing history! I think that the next new way to sell a product is to get onto the customers’ side and stand against the so called “bombarding ads” it would provide them with both the trust and love they felt for brand “x”

  9. happyseaurchin Says:

    hehehe
    excellent visual representation of the state of play :)

  10. saximus81 Says:

    Great video!

  11. ScholzundFriends Says:

    Hola desde Alemania y ¡gracias por tu interés!
    Los programas utilizados para la animación fueron: “Cinema 4d” y “after effects”
    ¡Saludos de S&F!

  12. BeaucoupRed Says:

    The rats are jumping ship.

    CHEMRISK – a research company hired by the Corn Refiners Association has recently taken down it’s YouTube channel.

    The removal was in response to negative public perception resulting from the discovery of dangerous levels of MERCURY in HIGH-FRUCTOSE CORN SYRUP. Apparently it has become a liability to defend the sweetener.

    See one of the last remaining ChemRisk videos at CornRefinersAssoc on YouTube.

  13. topmentor4u Says:

    Great! Channel and I look forward more informative videos. Keep It up!

  14. ragulan84 Says:

    A great video…Thanksssss

  15. tharinduutube Says:

    This is the reality of today’s marketing. most people don’t understand this.

  16. snoopy0696 Says:

    Me gustaria saber que Programa utilizaste para hacer ese tipo de animacion, la verdad que me gusto me parecio muy buena, mandame el nombre del programa o como lo hisiste espero que Respondas…..

  17. drofflinemarketing Says:

    This explains everything to the offline business person on the reality of getting in front of consumers.

  18. spiritslain Says:

    The Bible says that in the Last Days there will be those who will deny the coming of Jesus Christ and at the same time they will deny Creation and the Flood as recorded in the Bible. With such denials prevalent today, do you think we are living in the Last Days?

  19. rmfyi Says:

    You hit the mark!

  20. bigbrotheronsky Says:

    5+++++!

  21. kanutoreloaded Says:

    excellent video!

  22. Hotora86 Says:

    very good

  23. Truthnadv Says:

    I really liked your video and your channel. If you really want to get your business exposed, I have a program that does exactly that. This program has boosted my business to the top of the internet. This is not a mlm, pyramid scheme or how to make money on ebay. Please check out my channel and videos. Thanks again can’t wait to hear from ya.

  24. marnieinvegas Says:

    Great video on how marketing and consumers have changed!

  25. JJpress Says:

    hilarious! :) ))

Leave a Reply