Digital Marketing: Strategies for Online Success
Digital Marketing: Strategies for Online Success
Tags: Digital, Digital Marketing, marketing, Marketing Online, Marketing Strategies, Marketing Success, online, online marketing, Strategies, Success, Success Strategies
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on Monday, February 8th, 2010 at 1:37 pm and is filed under Small Business.
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February 8th, 2010 at 4:11 pm
I’ve read a lot of books on internet marketing … and I mean a lot… and most of them are pretty tired, repeating the same old ideas and advice.
In comparison, Parkin’s book is a breath of fresh air. It’s a no-nonsense, practical guide that sets out a clear framework for a successful digital marketing programme; and it’s clear right from the beginning that he really knows his stuff. I’m in the midst of launching a new online business, and despite having been through this whole process before (successfully) I was really struggling until I found this book. I found Parkin’s emphasis on strategy especially helpful in developing a clear vision for my new business and drawing up a marketing plan that will take us successfully through launch and beyond. I only wish I’d found it 6 months ago!
Rating: 5 / 5