Apple Marketing: Part V
*HELLO* – So this is Part V, and the final episode of a mini series that I have started, in which I am talking about Apple’s Marketing Strategy. Lately we have seen battles between Apple and Microsoft, shooting each other with commercials. So I thought we should try and break down the essence of Apple’s marketing strategy and try and see if we can understand it, but more importantly if it works.lol. This is Part 5 of 5 videos. Enjoy ! 1) Steve M. Chazin Website – www.marketingapple.com 2 …
Tags: Apple, Apple Marketing, Commercials, Essence, Hello, Lol, marketing, Marketing Strategy, Microsoft, Mini Series, Part, Website Www
January 26th, 2010 at 7:55 pm
My best buy, costco, circuit city, etc. all let you do whatever you want on the computers
January 26th, 2010 at 8:23 pm
not touch museums, interactive playgrounds. You can’t interact in a museum, they distance you. Mac stores and dedicated resellers let you experience the experience. They make you feel like they have nothing to hide. Hope that makes sense.
January 26th, 2010 at 8:38 pm
Nice try. Keep it up check out esteembpo + com for social media marketing. cxc
January 26th, 2010 at 9:19 pm
Nice work. keep it up. mean time come for social media marketing for esteembpo**com jfgd
January 26th, 2010 at 9:43 pm
Nice try. Keep it up check out esteembpo + com for social media marketing. TDF
January 26th, 2010 at 10:32 pm
Nice try. Keep it up check out esteembpo + com for social media marketing. dfhdfh
January 26th, 2010 at 11:17 pm
Nice try. Keep it up check out esteembpo + com for social media marketing. erter
January 26th, 2010 at 11:17 pm
Nice work. keep it up. gdfg
January 26th, 2010 at 11:17 pm
Ive yet to see a store that let me watch more than the demo or maybe the desktop. Apple stores allow you to play with the application surf the net, record a short video etc…
January 26th, 2010 at 11:43 pm
You completely forgot one of the boldest moves they make, which is to go to great lengths to keep everything a secret until the day, no the hour they unveil a new product. These types of shennanigans would just piss off consumers if it were ANY OTHER COMPANY.
They iPhone was kept a secret for almost 30 months. You new there was a new labtop coming out but no one new what it was til we saw the MacBook Air in Steve Job’s hands during MacWorld Expo in 2008, etc. etc.
They are fucking magicians.
January 27th, 2010 at 12:24 am
I do love the packaging, I just got a macbook aluminum. It was so nicely packaged that I am going to keep the lovely sleek box it came in… forever.
January 27th, 2010 at 1:22 am
Hey everyone i know ppl hate this but please check out my first youtube video. Its a Whats in my Dock video please view ?
January 27th, 2010 at 1:47 am
I’ve always loved the packaging. I have my iMac box almost displayed to everyone that walks in my room on top of my wardrobe, I kind of wish I done an unboxing too, my girlfriend is actually jealous because she thinks I love it more than her, although iMac’s don’t complain and make you meet their family lol
shh I didn’t say that. As always great video.
January 27th, 2010 at 2:19 am
I keep all my Apple packaging! It raises the resell value too. I don’t get how some $4000 gaming laptops still come in a cheap cardboard box that looks like it was built for a VCR.
January 27th, 2010 at 2:43 am
All my stores with pcs let you do whatever you want on them
January 27th, 2010 at 3:03 am
Excellent series of videos man, I agree completely with your points. It seems most other companies are brain-dead relative to Apple when it comes to packaging and unboxing experiences. Even other OEMs that have just begun making attempts at nicer packaging aren’t even close.
January 27th, 2010 at 3:40 am
Who doesn’t!
January 27th, 2010 at 4:31 am
love apple stuff so eazy to use and good unboxing exp
January 27th, 2010 at 5:12 am
Lol I did that last year in my graphics class, except with an iPod Classic… good times. Good luck!
January 27th, 2010 at 6:00 am
I;m doing a whole project on designing and making packaging in graphics for my ipod nano, I’m sure apple’s will look better though! Love Apple’s packaging!
January 27th, 2010 at 6:18 am
I watched all V and they were great! I start my first job this summer and I’ll be buying a Macbook Pro or maybe just a Macbook if I don’t have enough. You and Postbreak are the reason I’ve wanted a Mac for so long and I can’t wait. Thanks again for the great vids dude.
January 27th, 2010 at 7:11 am
i really liked these videos
January 27th, 2010 at 8:06 am
the packaging is amazing, the only time ive kept the pakaging of a product apart from my xb360 elite, was my ipod classic, so beautiful
x
January 27th, 2010 at 8:33 am
i love apple products and the packaging. and it feel so cool when i walk into a apple store. i really would to own a mac but i cant really afford it.
January 27th, 2010 at 9:27 am
These vids have been great! I love Apple